Frigate Bird – December 20, 2015 Galapagos Islands, Ecuador
Nazca Boobies – December 19, 2015 Galapagos Islands, Ecuador
I am an assistant professor of Marketing at Oklahoma State University’s Spears School of Business. My work has appeared in the Journal of Marketing Research.
My research primarily focuses on how consumers understand and interpret the use of brands by others. Specifically, I am interested in how people attribute motives to people’s brand-related behavior, and how this affects their own attitudes and behaviors towards the brand.
Available as a PDF.
Matherly, Ted, and Anastasiya Pocheptsova, “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” forthcoming at Journal of Behavioral Decision Making.