About Me


I am an assistant professor of marketing at Oklahoma State University’s Spears School of Business.

I study consumer behavior, primarily focusing on how people interpret others’ use of brands as signals, and how their reactions are influenced by inferences about the motives that underlie brand usage.

I employ experimental methods along with econometric modeling to explore these phenomena at both individual and aggregate levels.

I also developed and manage the Spears School Behavioral Lab, where faculty and doctoral students conduct experimental studies with undergraduate participants.