About Me

I am an assistant professor of marketing at Oklahoma State University’s Spears School of Business.

I study consumer behavior, primarily focusing on how people interpret other peoples’ use of brands as signals, and how their reactions are influenced by inferences about the motives that underlie the brand usage.

I employ experimental methods along with econometric modeling to explore these phenomena at both individual and aggregate levels.

I also developed and manage the Spears School Behavioral Lab, where faculty and doctoral students conduct experimental studies with undergraduate participants.