Look at Me! Look at Me!
Conspicuous Brand Usage, Self-Brand Connection, and Dilution
A Panel For Lemons?
MTurk’s reputation system and data quality
Big Brands, Big Cities
How the Population Penalty Affects Common Brands in Densely Populated Areas
The Shame Of It
Consumer Responses to Brand User Transgressions
“HOPE” Shirts and “MAGA” Hats
Political Participation via Consumer Purchasing Power
The Freedom of Constraint
How perceptions of time limitations alleviate guilt from two-phase indulgent consumption
Is What You Feel What They See?
Prominent vs. Subtle Identity Signaling in Inter-group Interactions