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“HOPE” Shirts and “MAGA” Hats READ MORE When and Why Consumers Choose Conspicuous Campaign Contributions Racialization of Peer-to-Peer Transactions READ MORE Inequality and Barriers to Legitimacy Look at Me! Look at Me! READ MORE Conspicuous Brand Usage, Self-Brand Connection, and Dilution No News is Bad News READ MORE Political Corruption, News Deserts, and the Decline of the Fourth Estate The Shame Of It READ MORE Consumer Responses to Brand User Transgressions