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Look at Me! Look at Me!
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Conspicuous Brand Usage, Self-Brand Connection, and Dilution
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Big Brands, Big Cities
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How the Population Penalty Affects Common Brands in Densely Populated Areas
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A Panel For Lemons?
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MTurk’s reputation system and data quality
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The Shame Of It
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Consumer Responses to Brand User Transgressions
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The Freedom of Constraint
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How perceptions of time limitations alleviate guilt from two-phase indulgent consumption
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Is What You Feel What They See?
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Prominent vs. Subtle Identity Signaling in Inter-group Interactions