Ted Matherly

748 Tuscany Way
Edmond, OK 73034


Visiting Assistant Professor, July 2019-present.
Freeman School of Business, Tulane University, New Orleans, LA.
Assistant Professor, August 2012-July 2019.
Spears School of Business, Oklahoma State University, Stillwater, OK.


Ph.D., Marketing, University of Maryland, College Park, MD, 2013.
B.S., Communications, University of Michigan, Ann Arbor, MI, 2006.

Research Interests

Signaling, identity construction, identity threat, brand relationships


Shepherd, Steven and Ted Matherly, “Differing Terms for the Peer-to-Peer Economy and Their Associations with Race, Morality, and Legitimacy,” conditionally accepted at Journal of Consumer Affairs. (Abstract)

Matherly, Ted, Anastasiya Pocheptsova Ghosh, and Yogesh Joshi (2019), “The Freedom of Constraint: How Perceptions of Time limitations Alleviate Guilt from Two-Phase Indulgent Consumption,” Journal of the Association for Consumer Research, 4 (2), 147-159. (Abstract/Full Text)

Matherly, Ted (2019), “A Panel For Lemons? A Panel For Lemons? Positivity bias, reputation systems and data quality on MTurk,” European Journal of Marketing, 53 (2), 195-223, (Abstract/Full Text)

Matherly, Ted, Zachary G. Arens and Todd J. Arnold (2018), “Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas,” International Journal of Research in Marketing, 35 (1), 15-33. (Abstract/Full Text)

Matherly, Ted, and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842. (Abstract/Full Text)

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013), “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (August). (Abstract/Full Text)

Papers Under Revision or Review

Schneider, Gustavo, Ted Matherly, Jennifer Savary, and Anastasiya Pocheptsova Ghosh, “’HOPE’ Shirts and ‘MAGA’ Hats: Political Participation via Consumer Purchasing Power,” in preparation for submission to Journal of Marketing Research. (Abstract)

Villanova, Daniel, and Ted Matherly, “The Shame of It: Consumer Responses to Brand User Transgressions,” in preparation for submission to Journal of Marketing. (Abstract)

Honors and Awards

2013 Richard W. Poole Research Excellence Award, Stillwater, OK.
2009 AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA.


Consumer Behavior (Undergraduate), Fall 2019, Tulane University.
Marketing Research (Undergraduate), Fall 2012-Spring 2019, Oklahoma State University.
Marketing Research Methods (Undergraduate), Fall 2009, Instructor, University of Maryland.
Marketing Management (MBA), Spring 2009, Teaching Assistant, University of Maryland, Washington, DC.
Marketing Research Methods (Undergraduate), Fall 2008, Instructor, University of Maryland, Shady Grove.


Ad hoc reviewer at Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing.


Behavioral Lab, Spears School of Business, Oklahoma State University. Faculty Supervisor (2013-2019)
Behavioral Lab, Robert H. Smith School of Business, University of Maryland, College Park. Lab Manager (2008-2009)
Association of Doctoral Students, Robert H. Smith School of Business, University of Maryland, College Park. President (2009-2010), Social Chair (2007-2009)

Men’s and Women’s Crew, Oklahoma State University. Assistant Coach (2018-2019)
Michigan Rowing Association. Board Member (2006-Present)
Men’s Crew, University of Maryland, College Park. Head Coach (2008-2010), Assistant Coach (2006-2008)

Professional Affiliations

Association for Consumer Research
Society for Consumer Psychology

Professional Experience

re:group Agency, 2006, Ann Arbor, MI.
Account Coordinator and Media Planning