Ted Matherly

1320 Brookside Drive
Norman, Oklahoma 73072


Price College of Business, The University of Oklahoma, Norman, OK.
  Assistant Professor, August 2024-
D’Amore-McKim School of Business, Northeastern University, Boston, MA
  Visiting Assistant Professor, August 2022-June 2024.
Freeman School of Business, Tulane University, New Orleans, LA.
  Visiting Assistant Professor, July 2019-June 2022.
Spears School of Business, Oklahoma State University, Stillwater, OK.
  Assistant Professor, August 2012-July 2019.


Ph.D., Marketing, University of Maryland, College Park, MD, 2013.
B.S., Communications, University of Michigan, Ann Arbor, MI, 2006.

Research Interests

Substantive: Signaling, status, identity, brand relationships, digital platforms
Methodological: Experimental methods, econometrics, text analysis


Matherly, Ted and Brad Greewnood, “No News is Bad News: Corruption and the Decline of the Fourth Estate,” forthcoming at Management Information Systems Quarterly. (Abstract/Full Text)

Villanova, Daniel, and Ted Matherly, “For Shame! Brand User Transgressions on Social Media Motivate Consumer Disengagement,” forthcoming at Journal of Marketing. (Abstract/Full Text)

Shepherd, Steven and Ted Matherly, “Differing Terms for the Peer-to-Peer Economy and Their Associations with Race, Morality, and Legitimacy,” forthcoming at Journal of Consumer Affairs. (Abstract/Full Text)

Matherly, Ted, Anastasiya Pocheptsova Ghosh, and Yogesh Joshi (2019), “The Freedom of Constraint: How Perceptions of Time limitations Alleviate Guilt from Two-Phase Indulgent Consumption,” Journal of the Association for Consumer Research, 4 (2), 147-159. (Abstract/Full Text)

Matherly, Ted (2019), “A Panel For Lemons? A Panel For Lemons? Positivity bias, reputation systems and data quality on MTurk,” European Journal of Marketing, 53 (2), 195-223, (Abstract/Full Text)

Matherly, Ted, Zachary G. Arens and Todd J. Arnold (2018), “Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas,” International Journal of Research in Marketing, 35 (1), 15-33. (Abstract/Full Text)

Matherly, Ted, and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842. (Abstract/Full Text)

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013), “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (August). (Abstract/Full Text)

Manuscripts Under Revision or Review

Schneider, Gustavo, Ted Matherly, Jennifer Savary, and Anastasiya Pocheptsova Ghosh, “‘HOPE’ Shirts and ‘MAGA’ Hats: When and Why Consumers Choose Conspicuous Campaign Contributions,” in preparation for resubmission at Journal of Marketing. (Abstract)

Matherly, Ted and Brad N. Greewnood, “Second order effects of marketing interventions: Evidence from firearm daily deals,” in preparation for submission to Marketing Science. (Abstract)

Honors and Awards

2013 Richard W. Poole Research Excellence Award, Stillwater, OK.
2009 AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA.


Northeastern University

  • Data Science Programming (Undergraduate), Spring 2023.
  • Gaining Insights from Consumer Data (Undergraduate), Spring 2023.
  • Information Visuals and Dashboards for Business (Graduate), Spring 2023.

Tulane University

  • Digital and Social Media Marketing (Undergraduate), Spring 2021, 2022.
  • Marketing Fundamentals (Undergraduate), Spring 2020.
  • Consumer Behavior (Undergraduate), Fall 2019, 2020, 2021.

Oklahoma State University

  • Marketing Research (Undergraduate), Fall 2012-Spring 2019.

University of Maryland

  • Marketing Research Methods (Undergraduate), Fall 2008, 2009, Instructor.
  • Marketing Management (MBA), Spring 2009, Teaching Assistant.


Ad hoc reviewing

  • European Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Interactive Marketing
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science



  • Behavioral Lab, Spears School of Business, Oklahoma State University.
    • Faculty Supervisor (2013-2019)
  • Behavioral Lab, Robert H. Smith School of Business, University of Maryland, College Park.
    • Lab Manager (2008-2009)
  • Association of Doctoral Students, Robert H. Smith School of Business, University of Maryland, College Park.
    • President (2009-2010), Social Chair (2007-2009)


  • Men’s and Women’s Crew, Oklahoma State University.
    • Assistant Coach (2018-2019)
  • Michigan Rowing Association.
    • Board Member (2006-Present)
  • Men’s Crew, University of Maryland, College Park.
    • Head Coach (2008-2010), Assistant Coach (2006-2008)

Professional Affiliations

Association for Consumer Research
Society for Consumer Psychology

Professional Experience


  • Dictionary.com, 2021.
  • 1000heads, 2020-2021.


  • re:group Agency, 2006, Ann Arbor, MI.
    Account Coordinator and Media Planning