Ted Matherly

Oklahoma State University
Spears School of Business
438 BU
Stillwater, OK 74078-4011

Email: ted.matherly@okstate.edu
Website: tedmatherly.com

Assistant Professor, August 2012-present.
Spears School of Business, Oklahoma State University, Stillwater, OK.

Ph.D., Marketing, University of Maryland, College Park, MD, 2013.
B.S., Communications, University of Michigan, Ann Arbor, MI, 2006.

Signaling, identity construction, identity threat, brand relationships

Matherly, Ted, Anastasiya Pocheptsova Ghosh, and Yogesh Joshi (2019), “The Freedom of Constraint: How Perceptions of Time limitations Alleviate Guilt from Two-Phase Indulgent Consumption,” forthcoming at Journal of the Association for Consumer Research, 4 (2). (Abstract/Full Text)

Matherly, Ted (2019), “A Panel For Lemons? A Panel For Lemons? Positivity bias, reputation systems and data quality on MTurk,” forthcoming at European Journal of Marketing. (Abstract/Full Text)

Matherly, Ted, Zachary G. Arens and Todd J. Arnold (2018), “Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas,” International Journal of Research in Marketing, 35 (1), 15-33. (Abstract/Full Text)

Matherly, Ted, and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842. (Abstract/Full Text)

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013), “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (August). (Abstract/Full Text)

Berea, Anamaria, Roland T. Rust, William Rand and Ted Matherly, “The Ups and Downs of Fashion,” in preparation for submission to Marketing Science.

Schneider, Gustavo, Ted Matherly, Jennifer Savary, and Anastasiya Pocheptsova Ghosh, “Signaling in Political Contributions: Why we give,” in preparation for submission to Journal of Marketing.

Villanova, Daniel, and Ted Matherly, “The Shame of It: Consumer Responses to Brand User Transgressions,” under review at Journal of Marketing Research. (Abstract)

2013 Richard W. Poole Research Excellence Award, Stillwater, OK.
2009 AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA.

Marketing Research (Undergraduate), Fall 2012-Present, Oklahoma State University.
Marketing Research Methods (Undergraduate), Fall 2009, Instructor, University of Maryland.
Marketing Management (MBA), Spring 2009, Teaching Assistant, University of Maryland, Washington, DC.
Marketing Research Methods (Undergraduate), Fall 2008, Instructor, University of Maryland, Shady Grove.

Ad hoc reviewer at Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing.

Professional
Behavioral Lab, Spears School of Business, Oklahoma State University. Faculty Supervisor (2013-present)
Behavioral Lab, Robert H. Smith School of Business, University of Maryland, College Park. Lab Manager (2008-2009)
Association of Doctoral Students, Robert H. Smith School of Business, University of Maryland, College Park. President (2009-2010), Social Chair (2007-2009)

Community
Men’s and Women’s Crew, Oklahoma State University. Assistant Coach (2018-Present)
Michigan Rowing Association. Board Member (2006-Present)
Men’s Crew, University of Maryland, College Park. Head Coach (2008-2010), Assistant Coach (2006-2008)

Association for Consumer Research
Society for Consumer Psychology

re:group Agency, 2006, Ann Arbor, MI.
Account Coordinator and Media Planning