Ted Matherly

1320 Brookside Drive
Norman, Oklahoma 73072


D’Amore-McKim School of Business, Northeastern University, Boston, MA
  Visiting Assistant Professor, August 2022-.
Freeman School of Business, Tulane University, New Orleans, LA.
  Visiting Assistant Professor, July 2019-June 2022.
Spears School of Business, Oklahoma State University, Stillwater, OK.
  Assistant Professor, August 2012-July 2019.


Ph.D., Marketing, University of Maryland, College Park, MD, 2013.
B.S., Communications, University of Michigan, Ann Arbor, MI, 2006.

Research Interests

Substantive: Signaling, status, identity, brand relationships, digital platforms
Methodological: Experimental methods, econometrics, text analysis


Shepherd, Steven and Ted Matherly, “Differing Terms for the Peer-to-Peer Economy and Their Associations with Race, Morality, and Legitimacy,” forthcoming at Journal of Consumer Affairs. (Abstract/Full Text)

Matherly, Ted, Anastasiya Pocheptsova Ghosh, and Yogesh Joshi (2019), “The Freedom of Constraint: How Perceptions of Time limitations Alleviate Guilt from Two-Phase Indulgent Consumption,” Journal of the Association for Consumer Research, 4 (2), 147-159. (Abstract/Full Text)

Matherly, Ted (2019), “A Panel For Lemons? A Panel For Lemons? Positivity bias, reputation systems and data quality on MTurk,” European Journal of Marketing, 53 (2), 195-223, (Abstract/Full Text)

Matherly, Ted, Zachary G. Arens and Todd J. Arnold (2018), “Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas,” International Journal of Research in Marketing, 35 (1), 15-33. (Abstract/Full Text)

Matherly, Ted, and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842. (Abstract/Full Text)

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013), “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (August). (Abstract/Full Text)

Manuscripts Under Revision or Review

Villanova, Daniel, and Ted Matherly, “For Shame! Brand User Transgressions on Social Media Motivate Consumer Disengagement,” under fourth-round review (minor revision requested) at Journal of Marketing. (Abstract)

Matherly, Ted and Brad Greewnood, “No News is Bad News: Corruption and the Decline of the Fourth Estate,” invited for third-round review at Management Information Systems Quarterly. (Abstract)

Schneider, Gustavo, Ted Matherly, Jennifer Savary, and Anastasiya Pocheptsova Ghosh, “‘HOPE’ Shirts and ‘MAGA’ Hats: When and Why Consumers Choose Conspicuous Campaign Contributions,” invited revision at Journal of Consumer Research. (Abstract)

Matherly, Ted and Brad N. Greewnood, “Second order effects of marketing interventions: Evidence from firearm daily deals,” in preparation for submission to Marketing Science. (Abstract)

Honors and Awards

2013 Richard W. Poole Research Excellence Award, Stillwater, OK.
2009 AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA.


Digital and Social Media Marketing (Undergraduate), Spring 2021, 2022, Tulane University.
Marketing Fundamentals (Undergraduate), Spring 2020, Tulane University.
Consumer Behavior (Undergraduate), Fall 2019, 2020, 2021, Tulane University.
Marketing Research (Undergraduate), Fall 2012-Spring 2019, Oklahoma State University.
Marketing Research Methods (Undergraduate), Fall 2009, Instructor, University of Maryland.
Marketing Management (MBA), Spring 2009, Teaching Assistant, University of Maryland, Washington, DC.
Marketing Research Methods (Undergraduate), Fall 2008, Instructor, University of Maryland, Shady Grove.


Ad hoc reviewing

  • European Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Interactive Marketing
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science



  • Behavioral Lab, Spears School of Business, Oklahoma State University.
    • Faculty Supervisor (2013-2019)
  • Behavioral Lab, Robert H. Smith School of Business, University of Maryland, College Park.
    • Lab Manager (2008-2009)
  • Association of Doctoral Students, Robert H. Smith School of Business, University of Maryland, College Park.
    • President (2009-2010), Social Chair (2007-2009)


  • Men’s and Women’s Crew, Oklahoma State University.
    • Assistant Coach (2018-2019)
  • Michigan Rowing Association.
    • Board Member (2006-Present)
  • Men’s Crew, University of Maryland, College Park.
    • Head Coach (2008-2010), Assistant Coach (2006-2008)

Professional Affiliations

Association for Consumer Research
Society for Consumer Psychology

Professional Experience


  • Dictionary.com, 2021.
  • 1000heads, 2020-2021.


  • re:group Agency, 2006, Ann Arbor, MI.
    Account Coordinator and Media Planning