A Panel For Lemons?
Ted Matherly (2019), European Journal of Marketing, 53,2, 195-223. (Preprint) The purpose of this paper is to investigate how the effectiveness of systems for ensuring cooperation in online transactions is impacted by a positivity bias in the evaluation of the work that is produced. The presence of this bias can reduce the informativeness of the reputation system and negatively impact …
Big Brands, Big Cities
How the Population Penalty Affects Common Brands in Densely Populated Areas
Look at Me! Look at Me!
Conspicuous Brand Usage, Self-Brand Connection, and Dilution