Ted Matherly

1320 Brookside Drive
Norman, Oklahoma 73072

Email: jemather@gmail.com
Website: tedmatherly.com

Price College of Business, The University of Oklahoma, Norman, OK.
  Assistant Professor, August 2024-
D’Amore-McKim School of Business, Northeastern University, Boston, MA
  Visiting Assistant Professor, August 2022-June 2024.
Freeman School of Business, Tulane University, New Orleans, LA.
  Visiting Assistant Professor, July 2019-June 2022.
Spears School of Business, Oklahoma State University, Stillwater, OK.
  Assistant Professor, August 2012-July 2019.

Ph.D., Marketing, University of Maryland, College Park, MD, 2013.
B.S., Communications, University of Michigan, Ann Arbor, MI, 2006.

Substantive: Signaling, status, identity, brand relationships, digital platforms
Methodological: Experimental methods, econometrics, text analysis

Matherly, Ted and Brad Greewnood (2024), “No News is Bad News: Corruption and the Decline of the Fourth Estate,” MIS Quarterly, 48 (2), 699-714 (Abstract/Full Text)

Villanova, Daniel, and Ted Matherly (2024), “For Shame! Brand User Transgressions on Social Media Motivate Consumer Disengagement,” Journal of Marketing, 88, (2), 61-78 (Abstract/Full Text)

Shepherd, Steven and Ted Matherly (2021), “Differing Terms for the Peer-to-Peer Economy and Their Associations with Race, Morality, and Legitimacy,” Journal of Consumer Affairs, 55 (2), 417-444. (Abstract/Full Text)

Matherly, Ted, Anastasiya Pocheptsova Ghosh, and Yogesh Joshi (2019), “The Freedom of Constraint: How Perceptions of Time limitations Alleviate Guilt from Two-Phase Indulgent Consumption,” Journal of the Association for Consumer Research, 4 (2), 147-159. (Abstract/Full Text)

Matherly, Ted (2019), “A Panel For Lemons? A Panel For Lemons? Positivity bias, reputation systems and data quality on MTurk,” European Journal of Marketing, 53 (2), 195-223, (Abstract/Full Text)

Matherly, Ted, Zachary G. Arens and Todd J. Arnold (2018), “Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas,” International Journal of Research in Marketing, 35 (1), 15-33. (Abstract/Full Text)

Matherly, Ted, and Anastasiya Pocheptsova Ghosh (2017), “Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions,” Journal of Behavioral Decision Making, 30 (4), 828-842. (Abstract/Full Text)

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013), “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (August). (Abstract/Full Text)

Li, Andy, Ted Matherly, and Brad N. Greenwood, “Opioid Overdose and The Fourth Estate: An Empirical Examination of Newspaper Closure,” under review at Nature Human Behavior. (Abstract)

Li, Andy, Ted Matherly, Amna Kirmani and Julian De Frietas, “Alienation without representation: Negative consumer response to activist rebranding,” under review at Journal of Marketing. (Abstract)

Matherly, Ted, Jared Watson and Kalinda Ukanwa, “Dynamic Effects of First-Person Pronouns on Content Engagement,” in preparation for submission to Journal of Marketing Research. (Abstract)

Schneider, Gustavo, Jennifer Savary, Ted Matherly and Anastasiya Pocheptsova Ghosh, “Swag against
the odds: Underdog supporters prefer political campaign merchandise,” invited revision at International Journal of Research in Marketing. (Abstract)

Watson, Jared, Ted Matherly and Amna Kirmani, “How Fake Review Alerts Help the Platform,” under
review at Journal of Marketing. (Abstract).

2024 #thisISresearch Best Paper – Trailblazer Award
2013 Richard W. Poole Research Excellence Award, Stillwater, OK.
2009 AMA-Sheth Doctoral Consortium Fellow, Atlanta, GA.

University of Oklahoma

• Marketing Research (Undergraduate), Fall 2025, Spring 2026
• Marketing Analytics (Undergraduate), Fall 2024.
• Digital Marketing (Undergraduate), Fall 2024.

Northeastern University

• Data Science Programming (Undergraduate), Spring 2023, 2024.
• Gaining Insights from Consumer Data (Undergraduate), Spring 2023, 2024.
• Information Visuals and Dashboards for Business (Graduate), Spring 2023, 2024.

Tulane University

• Digital and Social Media Marketing (Undergraduate), Spring 2021, 2022.
• Marketing Fundamentals (Undergraduate), Spring 2020.
• Consumer Behavior (Undergraduate), Fall 2019, 2020, 2021.

Oklahoma State University

• Marketing Research (Undergraduate), Fall 2012-Spring 2019.

University of Maryland

• Marketing Research Methods (Undergraduate), Fall 2008, 2009, Instructor.
• Marketing Management (MBA), Spring 2009, Teaching Assistant.

Ad hoc reviewing

• European Journal of Marketing
• International Journal of Research in Marketing
• Journal of Behavioral Decision Making
• Journal of Consumer Psychology
• Journal of Consumer Research
• Journal of Interactive Marketing
• Journal of Marketing
• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• Management Information Systems Quarterly
• PLOS One
  

Professional

• Behavioral Lab, Spears School of Business, Oklahoma State University.
• Faculty Supervisor (2013-2019)
• Behavioral Lab, Robert H. Smith School of Business, University of Maryland, College Park.
• Lab Manager (2008-2009)
• Association of Doctoral Students, Robert H. Smith School of Business, University of Maryland, College Park.
  • President (2009-2010), Social Chair (2007-2009)

Community

• Men’s and Women’s Crew, Oklahoma State University.
  • Assistant Coach (2018-2019)
• Michigan Rowing Association.
  • Board Member (2006-Present)
• Men’s Crew, University of Maryland, College Park.
  • Head Coach (2008-2010), Assistant Coach (2006-2008)

Association for Consumer Research
Society for Consumer Psychology

Consulting